BACHELOR OF INTERNATIONAL BUSINESS ADMINISTRATION (BIBA)

Welcome to the Bachelor of International Business Administration (BIBA) programme, we offer the following degree:

1. Name of Degree

Bachelor of International Business Administration, BIBA

With Majors in: 

• International Business
• Tourism Management
• Hospitality Management
• Accounting and Finance( to be introduced)

2.   Rationale

Global Business is everywhere among us. No matter if in multinational companies or in national businesses, in the public or private sector, in enterprises or in non-profit organizations, in industry or in the service sector - globalization concerns everyone. Such an environment needs people, who do not only have the basics of management, but also understand how to move in a diverse, multicultural world. In this context, the Bachelor of International Business Administration programme provides an educational response to the transformation of many businesses in this dynamic region into global enterprises, and will prepare students to succeed in the global business environment.

The irresistible forces of globalization also pose challenges especially for small open economies. How can a country like Oman, with a small population and striving to make the transition from oil dependence to a diversified economy, sustain high living standards? The answer is to look outside of Oman, which has been the case under the leadership of His Majesty Sultan Qaboos bin Said that has changed the Oman's destiny, putting it firmly on a course for comprehensive development in every sphere of life. His Majesty's firm belief is also that this process can be enhanced through the power of education which is highlighted in the teachings of the Holy Quran: "the ignorant are not equal to those who know".

Therefore, the pathway towards "openness" requires of Omanis to understand the importance of International Business in order to support Oman's economic development and to further its integration into the world economy by preparing highly competent, internationally-oriented business leaders capable of working within the Omani economic environment, while adapting to the driving forces of business globalization, international competition, and international co-operation. The Bachelor in International Business Administration qualification would help aspiring international managers in Oman with the transformation of their business and their country. 

3. Attributes and skills of graduates

BIBA degree is designed to develop appropriate business knowledge, decision making and problem solving skills and attributes in the students. The specific learning objectives have been developed for each course in course outline plan to guide the students. 

The key attributes are: 

• Citizenship - graduates develop holistic understanding of their role as responsible citizens in an increasingly globalised context;
• Communication - graduates have good oral, written, and communication skills;
• Connectedness - graduates think globally and succeed well locally;
• Critical thinking - graduates are able to critically analyse and solve the day to day business related problems.

4.  Career opportunities

Career opportunities for international business graduates are many and varied, including the emerging Hospitality and Tourism industries which are truly international with graduates finding employment in the wide range of businesses and enterprises delivering services in these areas.

Graduates will have sufficient knowledge and skills to gain employment either domestically or internationally as described below:

4.1 International Business Management

International management is the field of management that deals with business activities that cross national boundaries. This encompasses the movement of goods, services, capital, technology and personnel. The dramatic liberalisation that has occurred in Oman in recent years means the relevant competitive arena for many organisations is now an international one. Oman's future dependence on international trade, growing links within the Asia Pacific Rim and product diversification means the quality and appropriateness of international business management education will be important influences on its international competitiveness.

Career Opportunities

• International Trade Policy Advisor
• International Trade Analyst
• International Counsellor or Adviser
• Industrial Development Analyst
• Business Development Advisor
• Management Positions, MNEs, SMEs
• International Marketing Analyst
• International Business Consulting
• International Corporate Assignments

Prospective Employers

• International and Government Organisations
• Ministry of Foreign Affairs and Trade
• Ministry of National Economy
• Ministry of Tourism
• Multinational Enterprises
• Small-Medium sized Firms Operating Internationally
• Omani Centre for Investment Promotion and Export Development
• Oman Chamber of Commerce and Industry
• Import/Export Operators

4.2 Tourism Management

The study of tourism involves describing, explaining and forecasting the intentions, activities and experiences of people in leisure and travel pursuits, as well as understanding the social, cultural and environmental implications of tourism activity. The rapid growth of domestic and international tourism has led to an increasing demand for graduates who have a functional and critical understanding of tourism in its wider social, cultural, economic, and political contexts.

Career Opportunities 

• Tourism Operations Manager
• Hotel and Resort Manager
• Regional or National Tourism Planner
• Local Authority Policy Analyst in Tourism
• Environmental Planning Researcher
• Events Planner
• Outdoor Leisure Manager
• Tourism Consultant
• Sport and Leisure Programme Promoter
• Sport and Leisure Facilities Marketer

Prospective Employers

• Tourism and Hospitality Organisations
• National and international Airlines
• Hotels and Resorts
• Leisure Organisations
• Tourism and Leisure Attractions
• Research and Tourism Consultancies
• Regional and National Tourism Boards
• Adventure Tourism Operations
• International Development Organisations
• Museums
• Universities and other Tertiary Organisations
• Government Departments such as the Department of Conservation and the Ministry for the Environment
• Sporting Organisations
• Special Events Management and Planning Organisations

4.3  Hospitality Management

Hospitality management is internationally defined as being the management of any business that supplies food, drink or accommodation for those away from home. This includes resorts, hotels, motels, recreation and holiday parks, conferance and convention  centres, restaurants, cafes and other related industries that deal with tourism and leisure.

Career Opportunities

• Front Office Manager
• Rooms Division Manager
• Food and Beverage Manager
• Hotel Manager
• Restaurant and Bar Manager
• Travel and Accommodation Facilitator
• Catering Services Manager
• Tourism Operator
• Airlines Industry
• Financial Controller

Prospective Employers

• Tourism and Hospitality Organisations
• Commercial Caterers
• Hotels and Resorts
• Tourism and Leisure Attractions
• Museums

5. Distinctive Features of Delivery

Distinctive features of the degree include: 

• The chance to mix management and international language studies;
• Opportunities to engage in team based projects;
• Investigative research supported by business organisations is a core requirement;
• The development of analytical skills involving both quantitative and qualitative skills;
• Unique emphasis on developing a constructive and critical understanding of management.

6.   The Assessment Regime

All assessable work should reflect the learning objectives of the course and the basis of assessment is clearly communicated to students in the course outline plan.  Assessment usually involves a mixture of exercises, quizzes, tests, projects, essays, cases and examinations. A common assessment ratio is internal assessment 50 % and final examination is 50%. 

7.  Degree Completion Requirements

To complete the degree, students must accumulate 128 credit hours during the four years of the programme. The BIBA degree plans and course descriptions are listed below where the courses are listed for both core studies and each component major.

BACHELOR OF INTERNATIONAL BUSINESS ADMINISTRATION (BIBA)

DEGREE PLAN

International Business Major

* C.R. : College Requirements / D.R : Department Requirements /Mj.R : Major Requirements /Mi.R : Minor Requirements

BACHELOR OF INTERNATIONAL BUSINESS ADMINISTRATION (BIBA)

DEGREE PLAN

Tourism Management Major

* C.R. : College Requirements / D.R : Department Requirements           /Mj.R : Major Requirements /Mi.R : Minor Requirements

BACHELOR OF INTERNATIONAL BUSINESS ADMINISTRATION (BIBA)

DEGREE PLAN

Hospitality Management Major

* C.R. : College Requirements / D.R : Department Requirements        /Mj.R : Major Requirements /Mi.R : Minor

BIBA Course Purpose statement and learning outcomes

College Requirement Courses

ENG 1111 English for Academic Purposes (4 credit hours)

 Purpose Statement

 This course is designed for students with IELTS equivalence of 4.5. It  aims to develop students’ ability to understand and express increasingly complex ideas about personal and basic academic topics through the skills of listening, reading, speaking and writing.

Pre-requisite:                                            No course pre-requisite.

Course coordinator:                                  Mr Simon Green, PD English

Internal Assessment/Exam Ratio:           50/50

Learning Outcomes

At the end of the course, students should be able to:

• Write three-paragraph descriptive and narrative essays
• Use a planning, drafting and revision writing process
• Use receptively and productively around 15% of the Coxhead Academic Word List
• Read shorter academic texts with main points and detailed comprehension
• Take notes and use a range of comprehension strategies in shorter lectures
• Participate in group discussions on academic topics

ENG 1222 English for Academic Purposes (4 credit hours)

Purpose Statement

This course is designed for students with IELTS equivalence of 5.0. It aims to develop students’ ability to understand and express increasingly complex ideas about personal and basic academic topics through the skills of listening, reading, speaking and writing. It also aims to develop a greater awareness and application of critical approaches to texts.

 Pre-requisite:                                             ENG 1111

Course coordinator:                                  Mr Simon Green, PD English

Internal Assessment/Exam Ratio:           50/50

 Learning Outcomes

 At the end of the course, students should be able to:

• Write three-paragraph argument, comparison and contrast and cause and effect essays
• Use a planning, drafting and revision writing process
• Use receptively and productively around 30% of the Coxhead Academic Word List
• Read shorter academic texts with main points and detailed comprehension
• Take notes and use a range of comprehension strategies in shorter lectures
• Participate in group discussions on academic topics

ENG 2111 English for Academic Purposes (3 credit hours)

Purpose Statement

This course is designed for students with IELTS equivalence of 5.5 It  aims to develop students’ ability to understand and express increasingly complex ideas about personal and basic academic topics through the skills of listening, reading, speaking and writing. It also aims to develop a greater awareness and application of critical approaches to texts.

Pre-requisite:                                           ENG 1222

Course coordinator:                               Mr Simon Green, PD English

Continuous assessment/Exam Ratio:     50/50

Learning outcomes

At the end of the course, students should be able to:

• Write longer (5-paragraph) process analysis and cause and effect essays
• Take notes on extended academic lectures using a variety of comprehension strategies
• Participate effectively in academic discussions using a variety of strategies to argue and counter-argue
• Synthesize information from different reading sources, distinguishing between general and specific details, between theories and supporting information in readings

• Use receptively and productively around 45% of the Coxhead Academic Word List

ENG 2255 English for Specific  Purposes: IBA (3 credit hours)

Purpose Statement

This course is designed for students with IELTS equivalence of 6.0. It has two primary aims: to continue to develop the students’ abilities to communicate in generic academic contexts and to support the students’ understanding of specialist lexis and their use of specialist genres.

Pre-requisite:                                           ENG 2111

Course coordinator:                                Mr Simon Green, PD English

Continuous assessment/Exam Ratio:     50/50

Learning outcomes

At the end of the course, students should be able to:

• Write longer (5-paragraph) argument, classification and reaction essays
• Take notes on extended academic lectures using a variety of comprehension strategies
• Participate effectively in academic discussions using a variety of strategies to argue and counter-argue
• Synthesize information from different reading sources, distinguishing between general and specific details, between theories and supporting information in readings

• Use receptively and productively around 60% of the Coxhead Academic Word List
• Understand the main features of IBA specific genres

COMM 1201- Communications ( 3 credit hours)

Purpose Statement

Develops a conceptual understanding of the communication process, oral skills and group interaction skills.

Learning Outcomes

On completion of this paper successful students will be able to:

• Demonstrate an understanding of the basic concepts involved in the communication process.
• Identify the reasons for communication breakdown.
• Demonstrate a basic understanding of non-verbal communication cues.
• Demonstrate the skills necessary to give a competent oral presentation.
• Identify and practise the basic factors involved in effective group work.
• Demonstrate an understanding of the cultural factors which have an effect on communication.

1^st year BIBA Courses

BUSN1400- Business Fundamentals (3 credit hours)

Purpose Statement

This subject engages students to understand the contemporary business environment and the basics and dynamics of starting up and managing business enterprises. It draws attention to the fundamentals of goods and services operations management, accounting and financial issues, among others. It also provides a comprehensive introduction to business operations, especially those that are relevant to Omani business context.

Pre-requisite:                                            None

Course Coordinator:                                Dr. Reynaldo Gacho Segumpan

Internal Assessment/Exam Ratio:           50/50

Learning Outcomes

1. Identify the factors that influence the contemporary business environment;
2. Discuss the challenges of business, with a focus on the Omani context;
3. Recognize issues and concerns (e.g., accounting, marketing, finance) related to current business scenario;
4. Explain the relationship of business to socio-economic conditions; and
5. Demonstrate an interest to manage an entrepreneurial undertaking.

ACCT1401- Fundamentals of Accounting (3 credit hours)  

Purpose Statement 

This course is intended to provide a basic grounding and the principles of accounting for students who have no prior accounting studies. The aims of this course are to promote knowledge and understanding of accounting as a financial language for individuals and businesses, to enable students to apply financial knowledge and skills to practical situations, to develop critical thinking and problem-solving skills, to prepare students to participate effectively in the business world 

Prerequisites:                                         None

Course Coordinator:                              Dr.Mohamed Abdul Madhar                                  

Internal Assessment/Exam Ratio :       50/50   

Learning Outcomes

Students will be expected to be able to:

1. process Financial data into meaningful information
2. develop a knowledge and understanding of the systems and controls required to ensure data is processed accurately and efficiently.
3. Work on the recording, posting, summarizing, measuring, the financial transactions and economic events
4. prepare financial reports, which meet user needs
5. analyse and interpret financial reports
6. make informed decisions based on financial and non-financial information
7. develop skills in communication, numeracy, information and problem-solving

TUHS 1401- Introduction to Tourism and Hospitality (3 credit hours)

Purpose statement

The course aims to provide students with a basic introduction to the tourism and hospitality industry. It aims to provide the knowledge and understanding of the key concepts and the subject areas they will study if they choose either tourism management or hospitality management of the BIBA degree.

Prerequisites:                                           None

Course Coordinator:                                Dr.Amitabh Mishra                                   

Internal Assessment/Exam Ratio :          50/50   

Learning Outcomes

At the end of the course, student should be able to:

1. Define key concepts that underpin the study and the activity of tourism.
2. Appreciate the impacts of tourism activity on a destination.
3. Evaluate the role of accommodation, and transportation industry in tourism and hospitality management.
4. Understand the concept of marketing in tourism and hospitality management
5. Evaluate the scope and role of the local tourism and hospitality industry.

2nd year BIBA Courses

MANG 2402 The World of Electronic Commerce (3 Credit Hours)

Purpose statement

Electronic commerce involves the exchange of products, services and information using the Internet and other digital technologies.

This paper provides you with a comprehensive introduction to electronic commerce from both a management and a technical perspective.

Prerequisites:                                        None

Course Coordinator:                              Mr. Balaji S.K.

 Internal Assessment/Exam ratio:           50/50

Learning outcomes

             1.        To help the students understand and appreciate the diverse and interdisciplinary nature of electronic commerce.

             2.        To introduce them to a range of business models and applications used in contemporary electronic commerce.

             3.        To familiarise the students with the technologies and infrastructure necessary for electronic commerce.

             4.        To build skills in the use of software tools for developing Web-based Electronic Commerce Applications.

MANG 2401 Introduction to Management (3 credit hours)

Purpose statement  

Introduction to Management is a core paper for both the Bachelor of Management Studies and the Bachelor of Electronic Commerce degrees.  It is a paper suitable for anyone interested in the basic fundamentals of business relating to planning, organizing, leading and controlling.  It provides a critical awareness of major environmental influences which impact on an organizations performance and the quality of managerial implementation.  This paper is a combination of lectures and tutorials.

Pre-requisite:                                         None

Course Coordinator:                              Prof. Subash Chandra Sharma

Internal Assessment/Exam Ratio:           50/50

Learning outcome

1.  To have you gain a basic understanding of the management process

2.  To help you realise the major forces, internal and external to organizations, that influence the way those organizations are managed and which determine the quality of managerial performance

3.  To develop your ability to identify factors that result in problems and to consider multiple concepts which may be applied in practice towards addressing problems

MRKT 2401  Marketing (3 credit hours)

 Purpose statement

Marketing is the management function that identifies customers' needs, determines which target market the organization can best serve, and designs appropriate products, services, and programs to serve these markets. It is a paper suitable for anyone interested in the basic fundamentals of marketing, relating to advertising, PR, communication, consumer behavior and the market.  It provides a critical awareness of major environmental influences which impact on an organizations products and services.  The objectives of this paper are to develop an understanding of essential marketing concepts, techniques, and theories, and to learn how these apply in the business world.

Pre-requisite:                                         None

Course Coordinator:                              Dr. V.K.Singh

Internal Assessment/Exam Ratio:           50/50

Learning outcomes

Students will be expected to be able to:

1).Gain a basic understanding of the marketing process.

2). Realise the major forces, local and international that influence demand for products and services.

3) Develop their ability to identify customer needs and how to satisfy them.

4) Understand the different promotional tools used by businesses to increase awareness,

    Stimulate demand, communicate with customers and ensure customer satisfaction and

    loyalty.

5) Identify and describe the changing issues involved in global marketing.

6) Develop their teamwork and decision-making skills. 
 

ACCT 2402- Managerial Accounting (3 credit hours)

Purpose Statement

This paper emphasizes the organizational and social context of accounting. It is based on the view that accounting is a social science that impacts on individuals, business organizations, government, nonprofit organizations and society and it is an integral aspect of the management of organizations. The paper covers both the theoretical and the practical aspects of usage of accounting and non-accounting information, to serve different levels of managers particularly the top management for planning, co-coordinating, controlling, performance evaluating, and decision-making activities in complex organizations. 

Prerequisites:                                       ACCT 2402

Course Coordinator:                            Mr. S.  S. Solanki, CMA

Internal Assessment/Exam Ratio:        50/50

Learning Outcomes

After completing this course, the students will be able to know the following: 

1. Explain the role of managerial accounting in contributing the add value to the business organizations.
2. Analyze the cost elements classification bases and understand how to use the job order costing system in business organizations.
3. Recognize and critically evaluate how accounting is implicated in everyday life in organizations and society.
4. Interpret financial statements with an awareness of their context and source.
5. Understand the role of managerial accounting in serving the top management for planning and decision-making by using some quantitative modeling techniques such as Cost-Volume-Profit analysis and Break-Even-Point Analysis.
6. Understand the role of accounting and non accounting information for planning and control functions by using budgetary control system and standard cost system.
7. Explain the social aspects of managerial accounting for serving the individuals and society;
8. Understand the strengths and limitations of the numerical representation of complex processes.
9. Develop skills in creative problem solving and team work.

BUSN 2402- Quantitative Methods for Business (3 credit hours)

Purpose Statement

Students will be introduced to a variety of mathematical, statistical and econometric techniques. Topics have been selected so that students should learn the most important quantitative skills needed in economics and finance. They also have a wide applicability to other management and social science analyses and research. The main emphasis is on recognizing which techniques are appropriate for particular types of problems and on using the techniques to solve problems. There will also be a focus on interpreting the results. Calculations will use a mixture of real or constructed data from international sources.

Prerequisites:                                        None

Course Coordinator:                              Dr. Yasir Yagob

Internal Assessment/Exam Ratio:           50/50

 Learning outcomes  

1. Develop and understanding of introductory calculus, single and multivariable differentiation;
2. Learn basic matrix algebra techniques and apply to economics and finance;
3. Develop an understanding of the theoretical probability distribution and their application in business;
4. Learn how to perform statistical estimation of population parameters and hypothesis testing;
5. Learn how to conduct non-parametric tests.
6. Revise how to conduct simple and multiple regression and apply to appropriate economic and finance examples.

BUSN 2401 - Business Economics (3 credit hours)

Purpose Statement

Business Economics course aims to introduce students to the essential aspects of the micro- and macroeconomic environment within which individuals and businesses operate. It introduces key characteristics of different types of economic environments from both a business and policy perspectives. It highlights how different market types (structures) influence businesses’ strategies providing relevant tools for analysis. Macroeconomics and the role of government will be introduced.

Learning outcomes

The students will be expected:

1. To understand and cope with the diverse economic problems that might encounter a business manager or policy maker.
2. To develop the ability to use economics principles and tools
3. To impart knowledge about and create awareness of current microeconomics issues in Oman
4. To understand the logic of economic reasoning and demystify the tools of economics
5. To understand why firms & households behave as they do, why governments sometimes intervene in economy & effects of such intervention

RESR 2000- Introduction to Research Methods (3 credit hours)

Purpose Statement

This course aims to give students familiarity with the terminology and methodology of research. A key objective is for students to gain an understanding of how data are collected, analysed, and interpreted. The course covers the use of experimental designs and other research techniques as they are applied in organizational settings. The topics covered should be particularly useful for planning and implementing academic research projects.

Prerequisites:                                        None

Course Coordinator:                              Dr. Anshuman Sharma

Internal Assessment/Exam Ratio:           50/50

Learning Outcomes

     1.        By the end of the programme, Students will be expected to be able to:

1. Understand how to plan and conduct research projects that can make a contribution to scientific and or practical questions;
2. Make an informed choice about which methods are appropriate for answering particular questions and should be competent to  design and carry out research using a range of different methods of data collection and analysis;
3. Use a wide variety or qualitative and quantitative methods to collect and analyze data;
4. Appreciate the inherent limitations of research, and how to avoid common pitfalls that can weaken the contribution of research projects;
5. Engage in actual research tasks or quasi-tasks that mirror real-world research activities;
6. Understand what makes business research interesting and relevant, and;
7. Recognize the importance of business research methods as an educated consumer of research.

ACCT 2403- Computerized Accounting ( 3 credit hours)

Purpose Statement

This course will provide an understanding to students of setting up and operating a financial accounting system using a commercial software package. To enable the students to maintain proper books for the businesses, using the very popular Sage Instant/Line 50 software. This course covers all aspects of setting up a computerized accounting system from scratch, including the production of sales & purchases ledgers, nominal ledgers, credit control and VAT management.

Prerequisites:                                        None

Convenor:                                             Ms. Rima Solanki

Internal Assessment/Exam Ratio:           50/50

Learning outcomes

The objectives of the paper are:

1. Setting up ledger accounts
2. Batch processing business transactions
3. Incorporating adjustments into the ledger accounts
4. Preparing accounting reports

MANG 2403- Operations Management (3credit hours)

Purpose Statement

Operations management is concerned with the design, planning, direction and control of all the facilities, processes and activities required to transform labor, capital, materials, energy, and skills into performance and delivery of goods and services. Operations managers have the direct responsibility of getting the job done. They must provide the leadership to produce the product or service demanded by the customer.

Prerequisites:                                        None

Convenor:                                             Not available

Internal Assessment/Exam Ratio:           50/50

Learning outcomes

The objectives of the operations management course is:

1. To provide students with an understanding of the analysis, decision making and implementation issues of managing the operational aspects of a manufacturing and service organization to support the corporate strategy of the company.
2. The course will have a comprehensive and systematic coverage to provide business students with a broad knowledge in production and service operations to be more competent in their future career development.

1. The student should understand the tradeoffs among different types of goods and services operations systems in terms of key characteristics, management tasks, organization and control, and impact on the strategy and direction of the firm.
2. The student should understand the strategic and tactical operations management issues and their relationship to the other functional areas of the firm.
3. The student will gain experience employing and should be able to demonstrate a basic competence with the tools and techniques used by real-life operations professionals in managing operations and setting operations policy.

International Business Major

BUSN 3401 International Business Environment (3 credit hours)

Purpose Statement

Effective organisations are those that ensure consistency between their external environments and internal operations (strategy, management). This paper examines the principal facets - economic, cultural, political, technological and competitive - of the contemporary international business environment.

Prerequisites:                                        None

Course Coordinator:                                Mr. S.S.Solanki, CMA

Internal Assessment/Exam Ratio:           50/50

Learning Outcomes

Students will be expected to be able to:

1 :Understand the essential issues in today’s dynamic world economy and relate these issues to the analysis of trade policy, business and daily life;

2 :Understand alternative theories of international trade;

3 :Understand the applications of these trade theories in the context of the world economy;

4 :Recognize the significance of new patterns of international trade in goods and services;

5 :Understand trade policy issues; the reasons for, the effects of, the use of trade policies by nations;

6 :Investigate the implications of growing regionalism and to examine the role of world Trade Organization (WTO) in fostering (or hindering) open, freer and fair trade between nations;

7 :Understand the working of foreign exchange markets and balance of payment issues; and

8 :Understand the globalization process; its impact on new patterns of trade; finance and investment.

ECON3401 Macroeconomics and the Global Economy (3 credit hours)  

Purpose Statement

Whereas microeconomics focuses on individual decisions by consumers and producers, macroeconomics deals with the aggregate results of these individual decisions. The goal of this paper is to define the main broad economic aggregates like GDP and the level of prices, and to understand their behaviour in the short-run and in the long-run. It will introduce basic models of macroeconomics and illustrates principles using examples from Oman and other economies. Also it will provide students with the tools to understand the global economic environment that we live and work in with a special focus on the international economy.   

Prerequisites:                                        BUSN 2401

Course Coordinator:                              Dr. Hanaa Sid Ahmad

Internal Assessment/Exam Ratio:           50/50       

Learning Outcomes

Students will be expected to be able to:

1. Identify and describe the main economic aggregates

2.  Identify and describe the main factors of economic growth

3.  Identify and describe the labour market and unemployment

4.  Manipulate and apply a simple model of long-term economic growth (the Solow model)

5.  Describe the financial system and measure the role of savings and investment

6.  Describe the process of money creation in the economy

7.  Describe the role played by the Central Bank in controlling inflation via its indirect control over the amount of private money created by private banks.

8.  Evaluate qualitatively the impact of fiscal policy, monetary policy and several international shocks via a simple short-run fluctuations model

9.  Define an open economy and contrast it with a closed economy

MANG 3401-International Human Resource Management (3 credit hours) 

Purpose Statement

This paper introduces students to the main areas of human resource management, and makes comparisons of human resource practices across countries. At the start, the paper attempts to relate human resource practices back to law, in particular the laws of Oman, and culture.    

Prerequisites:                                        None

Course Coordinator                                           Mr. Sanyo Moosa

Internal Assessment/Exam Ratio:           50/50   

Learning Outcomes

Students will be expected to: 

1. Understand some of the effects of culture and law on human resource practices
2. Acquire knowledge of the main areas of human resource management 
3. Learn how to apply various human resource management techniques to real issues in the workplace

ACCT 3403 International Accounting (3 credit hours)

Purpose Statement 

With the growing globalisation of trade and commerce, many accounting issues, which till recently were considered to be domestic, have assumed international dimensions. Both domestic and multinational corporations have increasingly been confronting and tackling these issues in varying degrees. The objective of this course is to examine how these changes are affecting the way accounting is practised internationally. In short, we intend to prepare our students to be able to contribute professionally in a global environment. This course builds on knowledge gathered in other accounting and finance courses and will cover topics such as the need for and importance of studying international accounting, the role of cultural and societal values in understanding differences in accounting and reporting practices in selected countries, the international accounting harmonization process and the role of the International Accounting Standards Board (lASB) and other accounting standard setting bodies in the world. 

The course will also examine the nature and growth of multinational corporations and financial reporting issues such as business combinations and financial statement analysis, foreign exchange and accounting for foreign currency transactions. In addition, international management accounting, auditing and taxation issues will be discussed. 

Prerequisite:                                          ACCT 2402

Course Coordinator:                              Mr. S.  S. Solanki, CMA

Internal Assessment/Exam Ratio:           50/50

Learning Outcomes

Upon completion of this course, students should be able to: 

              1.        appreciate the nature of international business, global trade and investment patterns;

              2.        understand the comparative accounting and international harmonization of accounting standards and practices in a number of important countries;

              3.        deal with complexities of a variety of international financial reporting issues; and

              4.        Understand management control of Multinational Enterprises and international performance evaluation.

FINA 3401-Finance (3 credit hours)

 Purpose Statement

This paper introduces students to the basics of finance. It enables all students to understand the financial markets and their usefulness in the business environment. It ensures that students have skills in financial problem solving from a corporate perspective. It introduces the students to the concepts of financial risk. It makes students aware of the investment decision making process.

Prerequisites:                                        None                               

Course Coordinator:                              Ms Rima Solanki, CISA                             

Internal Assessment/Exam Ratio:           50/50

Learning Outcomes

Students will be expected to be able to:

1. Understand the financial markets and their usefulness in the business environment
2. Financial problem solving
3. Understand risk and the investment decision making process
4. Understand critical analysis of current business events using a finance framework
5. Understand the basic concepts underlying two major areas of business finance: the financing decision and the investment decision.

BUSN 3402- Business Law and Ethics (3 credit hours)

Purpose statement 

This paper introduces business ethics through an examination of contemporary ethical frameworks in society, business and law are considered. The paper demonstrates the linkages between these ethical frameworks and commerce ethics through an overview of the sources of business ethics and law. 

Prerequisites:                                        None                               

Course Coordinator:                              Dr. Neeta Baporikar                                  

Internal Assessment/Exam Ratio:           50/50

Learning outcomes 

Students are expected to be able to:

1. Appreciate role of ethics in business, economics, law and management.
2. Comprehend Welfare, Rights and Justice in an ethical social environment.
3. Understand ethical issues in commercial consumer marketing processes.
4. Grasp ethics in financial matters.
5. Critique corporate governance in terms of corporate citizenship, social responsibility and sustainability.

BUSN 3403- Business Communication and Public Relations (3 credit hours)

Purpose Statement

Managers spend a substantial portion of their day communicating with others - interacting, planning communication and interpreting others' communication. Research shows that their skill in doing so is critical to their success. This paper focuses on the processes by which managers communicate with others, both internal and external to the organization.

We will explore the major communicative practices of management and introduce you to some of the major theories underlying management communication as an area of study. Additionally, you will develop your skills and knowledge in creating and analyzing communication strategies.

Prerequisites:                                        None

Course Coordinator:                              Mr. Balaji S.K.

Internal Assessment/Exam Ratio:                       50/50

Learning Outcomes

Students will be expected to be able to:

BUSN 3404 – Entrepreneurship ( 3 credit hours)

Purpose statement

This course has been designed to provide the students with an overall understanding of the concept of entrepreneurship and small business management, and to prepare them towards thinking and acting more entrepreneurially and creatively in the big business environment.

Prerequisites:                                        None

Course Coordinator:                              Not available

Internal Assessment/Exam Ratio:           50/50

Learning Outcomes

By the end of the course, students will have acquired:

1. Skill, Knowledge and Attitude necessary to become an entrepreneur
2. Alertness to recognize an opportunity and quickly develop it into a commercially viable business plan
3. Understanding of the theoretical concepts pertaining to entrepreneurship and the business start-up process;
4. Vital practical skills necessary to write a business plan and set up a business;
5. An awareness of the key problems and issues surrounding entrepreneurial developments in Oman and Gulf Cooperation Countries and an ability to examine them critically and relate to the underlying business concepts.

MANG 4401-Strategic Management (3 credit hours) 

Purpose statement

Strategic Management is concerned with setting future direction, crafting and implementing strategies to improve the future prospects and performance of organisations. It adopts a total enterprise perspective to ensure all resources are managed effectively and efficiently; this perspective requires integration of knowledge from all the functional areas of management.  While internal resources, capabilities and competencies provide the basis for an organisation’s strategy, the potential impact of external influences from the remote, industry and competitive environment also needs to be considered. 

As a course strategic management aims to develop your ability to think strategically about an organisation’s current and future situation. It builds on your knowledge and understanding of the basic management concepts. You review many of the conventional Strategic Management concepts, as well as a series of the latest models for handling strategic issues and processes. Cases are used throughout the course to illustrate key concepts and to develop your skills in strategic analysis and strategic thinking.  As a “hands on” approach is needed to develop these skills, you need to get actively involved and practise applying the frameworks and models.  Study teams are used for activities in class and for assigned tasks and informal study outside class time. Between classes, you have questions to investigate and exercises to do, in addition to the readings. 

Prerequisites:                                        MANG 2401

Course Coordinator:                              Dr. Neeta J. Baporikar

Internal Assessment/Exam Ratio:           50/50

Learning outcomes

The objectives of this course centre on stimulating an interest in Strategic Management and developing strategic thinking skills.  Specific objectives for this course are:

1.  To understand the role and nature of Strategic Management in organisations;

2.  To develop the capacity to think strategically about an organisation, its competitive position, and the means by which it can improve its performance;

3.  To develop skills in basic strategic analysis techniques for internal factors and external environmental influences;

4.  To select and apply appropriate models to analyse the strategic position of an organisation and be able to communicate the analytical results, strategic options and recommendations for successful strategy implementation;

5.  To integrate knowledge of the functional areas of management and develop an understanding of the total enterprise perspective;

6.  To understand the ethical implications of strategic decisions and the importance of socially responsible management practices;

7.  To gain awareness of current trends and emerging issues in Strategic Management theory and practice;

8.  To develop skills for team-based learning and working relationships. 

BUSN 4403 - International Business Strategy (3 credit hours)

Purpose Statement

Effective organisations are those that ensure consistency between their external environments and internal operations (strategy, management). This paper examines the principal facets - economic, cultural, political, technological and competitive - of the contemporary international business environment.

The aim of this course is to assist students to develop skills and acquire knowledge that will enhance their ability to more effectively understand, interpret and engage in international business practices and disciplinary discourse. The source gives insights into the complexity of the international business environment and the challenges it poses for multinational firms. Following C.W.L Hill’s words through this course we intend to:

• Explain how and why the world’s countries differ.
• Present a thorough review of the economics and politics of international trade and investment.
• Explain the functions and form of the global monetary system. Examine the strategies and structures of international businesses.
• Explain the functions and form of the global monetary system. Examine the strategies and structures of international businesses.
• Assess selectively the special roles of an international business’s various functions.

Prerequisites:                                        BUSN 2401

Course Coordinator:                              Dr. Anshuman Sharma

Internal Assessment/Exam Ratio:           50/50

Learning Outcomes

International Business Environment, as the name suggests, is designed to provide students with an understanding of the various elements that comprise the international business environment, and how these may shape, facilitate and impede the spread and conduct of firms’ global activities and operations. Recognize the potential impact of global political, socio-cultural, technological and competitive variables on the management decisions of firms;

• Understand the different challenges business face when they operate in an international environment;
• Examine the international institutions and practices that impact international business;
• Appreciate the interaction of business and government as they relate to international commerce;
• Develop insight into the management implications of international business strategy and operations.
• Examine the various cultural, political and legal issues that impact international business activity;
• Be able to suggest possible firm responses to variables in one or more of these environmental changes;
• Be able to argue the merit of these above suggestions based on fact and logic rather than speculation and “common knowledge”;

BUSN 4405-Economics of the Gulf Cooperation Council Countries (3 credit hours)

Purpose statement

The purpose of this course is to enable students to analyse the intensity of GCC economic cooperation and integration and equip them with a critical understanding of the economic issues in GCC debate. The course provides a blend of descriptive information, theory and empirical analysis. Theoretical analysis forms an essential part of the course. Moreover, the purpose of the course is to familiarize the students with the GCC economy and enable them to acquire some analytical skills and tools to analyze Oman/GCC economic issues, polices, programmes and strategies.

This course will provide opportunity to the students to analyse economic policies and issues at national, regional and international level.

Prerequisites:                                        BUSN 2401

Course Coordinator:                                          Dr. Iqtidar Ali Shah

Internal Assessment/Exam Ratio:                       50/50

Learning outcomes

Upon the successful completion of this course, students are expected to:

1. be familiar with the economic and financial evolution of the GCC's institutions and policies;
2. be able to achieve knowledge and understanding of the application of economic principles and reasoning to a variety of applied topics, including internal and external trade and economic integration;
3. be able to know the effects of GCC on World Economy and other issues of global concern;
4. be able to critically evaluate the performance of key GCC's policies, programmes and strategies;
5. be able to assess the performance of both economic institutions and economies;
6. be able to know the importance of GCC and how Omani economy are getting benefit from this integration;
7. be able to find out various constraints in the way of this integration and see the prospects of Oman/GCC economies

MRKT 4401- International Marketing (3 credit hours)

Purpose statement

International Marketing is a concern for all organizations and can provide them with further growth and stability. The unique characteristics of the international environments which are encountered, present a challenge to the marketer's skills. This paper is designed to examine a range of issues facing organizations that are looking to go international. The paper looks beyond export marketing to include a range of market entry strategies. Also considered are environmental issues, adaptation versus standardization, international marketing research, national culture, global and regional trading bodies, and the central international marketing mix issues.

Prerequisites:                                       MRKT 2401  

Course Coordinator:                             not available  

Internal Assessment/Exam ratio:            50/50   

 Learning outcomes

Upon completion of this course, students should be able to:

1. Demonstrate the ability to undertake an environmental analysis in an international setting.
2. Illustrate knowledge of international marketing research techniques
3. Discuss the variety of market entry strategies and their advantages and limitations;
4. Write an international marketing plan that emphasizes the key issues that must be considered in the international environment.
5. Demonstrate improved written and spoken communication skills throughout their tutorial  discussions and written assignments.

FINA 4401- International Finance (3 credit hours)

Purpose statement

This paper is designed to help the student comprehend the complexities faced by the firm operating in an increasingly international environment, and to deal with them in an efficient manner. International dimensions of finance are explored from a corporate perspective. The nature, role and current state of international financial markets are considered.

Prerequisites:                                        FINA 3401  

Course Coordinator:                              not available  

Internal Assessment/Exam ratio:            50/50   

Learning outcomes

After taking this paper, students should be able to:

1.  Understand why firms and nations seek out and benefit from international business activities.

2.  Identify and measure political risk associated with a sovereign nation.

3.  Understand the workings of the Global Foreign Exchange Markets.

4.  Measure the impact of exchange rate movement on the cash flows of a firm.

5.  Identify and implement a variety of different strategies to manage exchange rate risk.

BUSN 4404- International Business project (3 credit hours)

An investigation of a real world international business research topic appropriate to a student of international business.

Purpose Statement

The International Business Project is a major piece of applied research. The project is normally prepared for a sponsor and addresses a practical issue within the sponsor’s organization. Students are encouraged to identify their own topics, since deciding the appropriate question(s) to ask is a pivotal part of management, and often extremely difficult; once the right question has been identified the solution will often fall conveniently into place.

Learning Outcomes

Students will be expected to be able to:

1 :  Prepare a formal proposal for their research project, which provides an overview of the project;

2 :  Obtain ethical approval for their research, if necessary;

3 :  Prepare a literature review that links the student’s education to the project, summarizing the relevant literature on the research project topic and the research methods employed;

4 :  Collect and/or analyze empirical data, if necessary; and

5 :  Prepare a written report of the business project, including the literature review, methods employed, results and discussion, conclusions, and recommendations.

Tourism Management Major

TUHS 3401 Introduction to Hospitality and Tourism Management (3 credit hours)  

Purpose statement  

The course aims to introduce and provide students with meanings, development and management of tourism and hospitality industry. Tourism and hospitality development needs to be planned and managed in order to reap economic and social benefits which the industry can yield, as well as manage its negative effects. Students will be able to explore and appreciate various enterprises contributing to the growth of the industry. 

Prerequisites:                                       None  

Course Coordinator:                              MA Ibrahim CETIN  

Internal Assessment/Exam ratio:            50/50   

Learning outcomes 

1. The objective of this course is to offer students a systematic and logical approach to study hospitality and tourism while offering information needed to help you advance into the program:
2. Define what is meant by tourism and hospitality, both conceptually and technically and distinguished it from travel, leisure and recreation,
3. Identify the integral and associated sectors of the service, tourism and hospitality industry,
4. Explain the structure and nature of hospitality sector, distinguishing between the various categories of tourism accommodation and catering services,
5. Understand the chain of distribution and how this applies within the tourism and hospitality industry.
6. Identify and explain the roles of ancillary services within the hospitality and tourism industry.
7. Provide guidance to students in planning, organising and presenting written material  
8. in ways appropriate to the subject being studied.  
    

TUHS 3404 - Hospitality & Tourism Information Systems ( 3 credit hours)

An exploration and analysis of the use of technology within the tourism and hospitality industries and its implications for business services.

Purpose Statement

This paper will look at the vital and enabling role that technology plays in the tourism and hospitality industries, and how the use of technology assists with the further expansion within those industries.

Prerequisites:                                        None

Course Coordinator:                              Dr. Anshuman Sharma

Internal Assessment/Exam ratio:            50/50

Learning outcomes

Students will be expected to be able to:

1.  
   1. Understand the roles of various operational management in the tourism and hospitality industry;
   2. Evaluate how technology has changed the way in which tourism and hospitality businesses operate;
   3. Investigate the relationship between information technology and tourism;
   4. Evaluate information technology and demand-driven e-tourism;
   5. Evaluate information technology and supply-driven e-tourism;
   6. Evaluate the impact of technology on e-Airlines, e-Hospitality, e-Tour operators, e-Travel agencies, e-Destinations; and
   7. Discuss the use of Information systems in the hospitality industry.

TOUR 3404-Tourism, Management & the Environment (3 Credit Hours)

 Purpose statement  

On completion of this paper the student will have a working knowledge of local and international environment concepts. This paper examines the foundations of environment, sustainable environment applicable to all commercial operations and specific to the tourism sector both in Oman and international. This paper discusses both local and international environment requirements in the operation of a tourism business. 

Prerequisites:                                        None

Course Coordinator:                              C.P.Sokhalingam

Internal Assessment/Exam ratio:            50/50

 Learning outcomes 

     1.        On completion of this paper the student should be able to  

     2.        Identify the potential impacts of tourism on natural and manmade environments

     3.        Identify suitable indices for measuring tourist impacts in a social, cultural, economic and physical environment

     4.        List suitable planning actions open to management for dealing with tourism impacts in a social, cultural, economic and physical environment

     5.        Assess the efficacy of planning at a site, regional and national levels with reference to tourism impacts

     6.        Be familiar with techniques used in such assessments, e.g. cost benefit analysis, zoning, boardwalks etc.

TUHS 3403 - Hospitality and Tourism Marketing ( 3 crdit hours)

Purpose statement

This paper intends to provide students with an understanding of marketing and research from an international viewpoint and marketing practices relating to the hospitality and tourism industry. 

The paper covers an introduction to international hospitality and tourism marketing; appraisal of international tourism markets; understanding diversity and differences in overseas markets; strategies for international hospitality and tourism marketing; use and role of research.

Prerequisites:                                        MRKT 2401

Course Coordinator:                              Dr. Amitabh Mishra

Internal Assessment/Exam ratio:            50/50

Learning outcomes

The paper should cultivate understanding and awareness of a rapidly changing market place and intensifying competition, to acquire effectiveness in appreciating and analysing issues impacting Hospitality and Tourism Marketing.  On successful completion of the paper the participants should be able to: 

1) Understand international Hospitality and Tourism Marketing and the role of research.

2) Comprehend the service characteristics of Hospitality and Tourism Marketing.  

3) Appreciate the role of marketing in strategic planning and the marketing environment within the context of tourism and hospitality. 

4) Understand marketing information systems and marketing research.

5) Comprehend market segmentation, targeting and positioning.

6) Understand designing and managing products, internal marketing, building customer loyalty, pricing and distribution channels.

7) Appreciate promotions, electronic marketing and professional sales.

 8) Comprehend destination marketing 

TOUR 3401- Tourism Law and Ethics ( 3credit hours)

Purpose statement

On completion of this paper the student will have a working knowledge of local and international tourism law concepts. This paper examines the foundations of law, general business law applicable to all commercial operations and laws specific to the tourism sector both in Oman and internationally. This paper discusses both local and international ethical requirements in the operation of a tourism business.

Prerequisites:                                        None

Course Coordinator:                              Mr. C.P.Sokhalingam

Internal Assessment/Exam ratio:            50/50

Learning outcomes

1. To be able to understand the basic legal system

2. To be able to evaluate the impact legal requirements have on tourism operations

3. To be able to identify the structure of legal rights, obligations and duties of the       tourism operator

4. To be able to communicate the legal aspects of tourism to others

5. To be able to compare the local and international legal requirements

6. To be able to evaluate ethical issues of management on the stakeholders

7. To be able to understand the importance of monitoring the changing ethical environment by management

TOUR 3402- Tourism Package Operations

Purpose statement

This course is organized to explore the holiday industry from several perspectives. It takes a broad viewpoint of inclusive overseas holidays by air as this form of holiday is the characteristic mode of popular long–distance holiday taking. It is typified by large-scale resort development in destination areas, by charter airline travel linking many points of tourist origin with a wide range of destinations and by the creation of and management of packaged holidays by tour operators based in holidaymakers’ countries of origin. 

The course also explores management strategies in the design, development, distribution and delivery of inclusive tour travel programme and offers students the opportunity to expand skills and knowledge acquired in other subjects.  

Prerequisites:                                        TUHS 3401

Course Coordinator:                              Dr. Aloyce Nzuki

Internal Assessment/Exam ratio:            50/50

Learning Outcomes

At the end of this course, students should be able to:

1. Develop an understanding of the inclusive holiday industry and related tour products;
2. Explain functions of different types of tour operators and intermediaries and how they interact with other sectors in the industry;
3. Plan, construct and market a tour package;
4. Develop an appreciation of the roles of  ICT in the inclusive holidays and challenges faced by tour operators; and

10.  Understand factors influencing and contributing to tourist flows between an origin and a destination.

TOUR 3403 - DESTINATION MANAGEMENT AND MARKETING ( 3 credit hours)

Purpose statement

The aim of this course is to introduce the subject of Destination Management and Marketing. The course explores patterns of movements generated by the interactions of demand for and supply of tourism resources, along with geographical distributions factors such as distance and accessibility. It examines and explains rafts of approaches which countries, destinations and host communities introduce to retain their own identity, and yet absorb modernism in an era of global travel and investment. Students are recommended to familiarise themselves with broader concerns of destination and visitor management before moving on to the more specific topic of marketing, management and events organisation.

Prerequisites:                                        MRKT 2401

Course Coordinator:                              Dr. Amitabh Mishra

Internal Assessment/Exam ratio:            50/50

Learning outcomes

At the end of this course, student should be able to:

1. Demonstrate understanding of key concepts relevant to destination.
2. Appreciate the impacts of tourism activity on a destination.
3. Evaluate the roles of distance in influencing the market.
4. Identify factors that encourage multi-destination rather than single destination travel.
5. Explain how a visitor destination may be a product.
6. Identify factors that contributes to effectives advertising, selling, public relations and image development.

TUHS 4404 - Hospitality & Tourism Investment Analysis ( 3 credit hours)

Purpose statement

This course makes students familiar with the financial statement analysis and interpretation with conceptual understanding and practical use of accounting information in hospitality industry.  The key objective is for a student is to develop managerial accounting procedures, analysis techniques and reporting skills. 

Prerequisites:                                        None

Course Coordinator:                              Dr. T R. Rao

Internal Assessment/Exam ratio:             50/50

Learning outcomes

By the end of the programme, Students will be expected to be able to:

1. Understand how to analyze and interpret financial statements;
2. Understand the significance and usage of Ratio analysis in decision making process
3. Understand the internal control, cost management techniques and CVP approaches in business decisions
4. Evaluate the pricing of product and able to understand issues involved in operations budgeting
5. Understand and evaluate the significance of cash flow and cash management
6. Evaluate the investment proposal and assist in taking decision making related to fixed asset

TOUR 4401 – Tourism Impact Analysis ( 3 credit hours)

Purpose statement 

This paper provides students with an opportunity to learn about the impacts of tourism, and to appreciate the different planning and management issues from a tourism perspective. The paper covers tourism impact study; tourism planning and tools and techniques in tourism planning; visitor management; sustainable management of tourism

Prerequisites:                                        BUSN 2401

Course Coordinator:                              Dr. Aloyce K Nzuki

Internal Assessment/Exam ratio:            50/50

Learning outcomes 

Students will be expected to be able to:

1. Evaluate the impacts that tourism has including social, environmental and economic;
2. Evaluate the impact of tourism in a case study context;
3. Investigate and understand various approaches to tourism impact studies and the rationale for these approaches; 
4. Understand the actions that can be taken in the management of tourism;
5. Evaluate the role that key players and stakeholders have on tourism planning and development;
6. Understand the tools and techniques in tourism planning and management;
7. Discuss the concept of sustainability in tourism planning and management;
8. Understand the importance and complexity involved in the development and maintenance of a tourist destination.

TUHS 4401- Consumer Demand in Tourism and Hospitality (3 credit hours)

Purpose statement

This paper is intended to provide an overview of consumer behaviour in tourism. The course looks at the subject from an international perspective, highlighting topical issues in the subject area and brings together, for the students, the latest research findings in the field. In doing so, the course will attempt to link theory to practice and show the implications of consumer behaviour theory for marketing practice.

Prerequisites:                                        TUHS 3401

Course Coordinator:                              Dr. Mohit Kukreti

Internal Assessment/Exam ratio:            50/50

Learning outcomes

At the end of this course, student should be able to:

1. Outline the key steps in the consumer decision-making process including reference to facilitators, motivators and resistance factors
2. Outline the factors that create demand for tourism and with reference to motivation theory, discuss the various motivations of travellers
3. Differentiate between general and specific facilitators and motivations
4. Explain the concept of price and income elasticity as they relate to tourism
5. Discuss demand for Oman as a tourist destination distinguishing between domestic tourism and inbound or international tourism.

TOUR 4402 – Strategic Tourism Management ( 3 credit hours)

Purpose Statement

This paper provides students with the knowledge and skills necessary to develop and consolidate their ability to analyse and understand strategic management within the context of the travel and tourism industry.

Prerequisites:                                        TUHS 3401

Course Coordinator:                              Not available

Internal Assessment/Exam ratio:            50/50

Learning Outcomes

Students will be expected to be able to:

1 :  Demonstrate an understanding of strategy and strategic management process for application in the travel and tourism industry;

2 :  Analyze the nature of competitive advantage for tourism organisations and destination competitiveness;

3 :  Describe and evaluate the main techniques and frameworks for the strategic analysis of travel and tourism organisations;

4 :  Understand the major (internal) factors governing the level of performance of the tourism business, including its resources and core competencies;

5 :  Analyse the external environment as strategic influence facing tourism organisations and destinations;

6 :  Understand the relationship between strategic analysis and strategic formulation;

7 :  Evaluate the strategic directions available to travel and tourism organisations and value the integration of strategic change;

8 :  Understand where implementation fits into the strategic process; and

9 :  Consider internationalization, globalization and sustainability in the context of strategic tourism management.

TOUR 4402- Entrepreneurship in Hospitality and Tourism (3 credit hours)

Purpose statement

The majority of tourism and hospitality organisations in most of the developing nations are categorised as small businesses. Entrepreneurship remains difficult to define, because it is a multifaceted phenomenon that spans many disciplinary boundaries, and different studies of entrepreneurship have adopted different theoretical perspectives, units of analysis and methodologies.

This course encourages students to investigate issues in the entrepreneurial development of tourism and hospitality businesses. You are expected to navigate through complex sets of overlapping concepts such as planning, management, marketing, financial, human resources, innovation, environmental, legal issues, new products, and small business operations. You will have an opportunity to practice developing a project proposal or a feasibility study related to tourism and hospitality in this course.

Prerequisites:                                        TUHS 3401

Course Coordinator:                              Not available

Internal Assessment/Exam ratio:            50/50

Learning outcomes

The overall objective of this paper is to provide students with a competent understanding of the entrepreneur and entrepreneurial business within the tourism industry. This will equip students with the knowledge of how tourism businesses can succeed or fail, thus assisting students in the development of their own entrepreneurial skills.

GOALS SPECIFIC TO THIS PAPER.

• To examine, utilising case studies, entrepreneurs and entrepreneurial businesses within an international tourism setting, with particular focus on Australasia and the Pacific.
• To provide students with an understanding of skills needed to analyse opportunities and threats which can determine the successful management of small tourism businesses.
• To develop students' analytical and research skills for writing business plans, marketing techniques for small businesses and sourcing strategic managerial and financial advice.
• Develop skills to undertake feasibility analysis and business planning for tourism and hospitality operations.

TOUR 4403 - International Tourism Project (3 credit hours)

An investigation of a real world tourism business research topic appropriate to a student in tourism management.

Purpose Statement

The aim of this paper is to give students the opportunity to apply knowledge from multiple disciplines in the development of a tourism business plan.

Learning Outcomes

Students will be expected to be able to:

1 :  Bring together a range of different knowledge into the development of a feasible tourism business project;

2 :  Apply theoretical knowledge to a practical application; and

3 :  Make logical, informed business decisions.

Hospitality Management Major

HOSP 4401- Food & Beverage Operations (3 credit hours)

An introduction to safety and hygiene; kitchen equipment; principals of cookery; menu and work flow knowledge; recipe interpretation; storage; equipment (cutlery, crockery, glassware); table settings; menu knowledge; product knowledge (wines and spirits); customer relations; styles of service; beverage service; and physical environment. 

Purpose Statement

This paper provides students with the knowledge and skills necessary to develop and consolidate their ability to understand practical aspects of food and beverage operations within the context of the hospitality industry.

Learning Outcomes

Students will be expected to be able to:

1 :  Demonstrate an understanding of food and beverage practical operations;

2 :  Appreciate safety and hygiene practices;

3 :  Understand use and maintenance of kitchen equipment;

4 :  Comprehend principals of cookery, menu planning and work flows;

5 :  Interpret standard recipes;

6 :  Understand table settings and service of food and beverages;

7 :  Understand food and beverage production and service methods; and

8 :  Appreciate gastronomy.

 HOSP 3402- Rooms Division Operations (3 credit Hours)

A consideration of reservation and reception procedures; cashiering; night audit; housekeeping procedures; departmental records and statistics; guest relations; health, safety and security; general cleaning; servicing bedrooms and bathrooms; and computerised systems.

Purpose Statement

This paper provides students with the knowledge and skills necessary to develop and consolidate their ability to understand practical aspects of rooms division operations within the context of the hospitality industry.

Learning Outcomes

Students will be expected to be able to:

1 :  Demonstrate an understanding of reservation and reception procedures;

2 :  Appreciate health, safety and security practices;

3 :  Understand cashiering and night audit;

4 :  Comprehend housekeeping, servicing of bedrooms and bathrooms and general cleaning procedures;

5 :  Accumulate departmental records and statistics;

6 :  Develop guest relations; and

7 :  Understand computerised systems.

HOSP 3403- Hospitality Law & Ethics ( 3 credit hours)

An exploration of law and ethics and their application within the hospitality industry including consideration of the implication s of unethical and illegal activity.

Purpose Statement

This paper helps the student to understand both local and international legal and ethical requirements in the operation of a tourism or hospitality business.

Learning Outcomes

Students will be expected to be able to:

1 :  Understand the basic legal system;

2 :  Evaluate the impact the legal requirements have on hospitality operations;

3 :  Compare the local and international legal requirements;

4 :  Evaluate the ethical issues of management on the stakeholders; and

5 :  Understand the importance of monitoring the changing ethical environment by management.

HOSP 4402- Food & Beverage Management ( 3 credit hours)

A consideration of activity variances and ratio; cost volume analysis; inventory management; purchasing, receiving and storage; portion control and yield management; stock taking and stock rotation; evaluation of computer systems; maintenance systems. 

Purpose Statement

This paper provides students with the knowledge and skills necessary to develop and consolidate their ability to analyse and understand food and beverage management within the context of the hospitality industry.

Learning Outcomes

Students will be expected to be able to:

1 :    Demonstrate an understanding of food & beverage management;

2 :    Analyze food and beverage outlets and their organisation;

3 :    Describe meal experience and effective quality control;

4 :    Comprehend dimensions of food & beverage marketing;

5 :    Understand food and beverage consumers, their behaviour and concerns;

6 :    Describe food menus and beverage lists;

7 :    Understand banquets and buffets;

8 :    Highlight the importance of inventory management system to include purchasing, receiving, storing, and issuing;

9 :    Appreciate financial aspects including budgets, costs, profits, sales, break-even, and menu pricing;

10 :  Comprehend controls to include food cost, beverage cost, and labour costs; and

11 :  Demonstrate an understanding of staff training and management implications of cultural diversity in hospitality workforce.

HOSP 4403 Rooms Division Management ( 3 credit hours)

A consideration of staff scheduling; forecasting and budgeting; control; rooms pricing; revenue maximisation; purchase specifications; rooms occupancy maximisation (yield management). 

Purpose Statement

This paper provides students with the knowledge and skills necessary to develop and consolidate their ability to analyse and understand rooms division management within the context of hospitality industry.

Learning Outcomes

Students will be expected to be able to:

1 :    Understand the functions of rooms division and scheduling of staff;

2 :    Analyse property management systems and applications;

3 :    Describe rooms forecast and budgeting;

4 :    Comprehend rooms pricing and revenue maximisation (yield management);

5 :    Appreciate the management of delivery of hospitality;

6 :    Promote in-house sales;

7 :    Understand various controls in rooms division;

8 :    Explain purchase specifications;

9 :    Highlight the importance of security, safety and risk management;

10 :  Schedule maintenance of equipment and define its importance to the establishment; and

11 :  Appreciate effective interdepartmental communications.

HOSP 4404- Strategic Hospitality Management (3 credit hours)

An exploration of strategy in hospitality industry; strategy formulation, choice and implementation; determination of information needs mediums, feedback and evaluation; competitive methods as investments, and value adding in the hospitality industry; competencies of vision, branding, and integrating methods; strategy implementation: organising and using the plan and managing change at business unit level, corporate level, and the global level. 

Purpose Statement

This paper provides students with the knowledge and skills necessary to develop and consolidate their ability to analyse and understand strategic management within the context of the hospitality industry.

Learning Outcomes

Students will be expected to be able to:

1 :  Demonstrate an understanding of strategy and strategic management process for application in the hospitality industry;

2 :  Analyze the nature of competitive advantage for hospitality organisations;

3 :  Describe environmental scanning and strategies;

4 :  Assimilate change and corporate development – building and restructuring;

5 :  Understand core competencies and strategy implementation in hospitality industry;

6 :  Comprehend strategic control systems in hospitality industry;

7 :  Value the integration of strategic change;

8 :  Manage globalization and service quality; and

9 :  Emphasize the importance of leadership and strategy in the hospitality industry.

HOSP 4405- Hospitality Business Project ( 3 credit hours)

An investigation of a real world hospitality business research topic appropriate to a student in hospitality management.

Purpose Statement

The aim of this paper is to give students the opportunity to apply knowledge from multiple disciplines in the development of a hospitality business plan.

Learning Outcomes

Students will be expected to be able to:

1 :  Bring together a range of different knowledge into the development of a feasible hospitality business project;

2 :  Apply theoretical knowledge to a practical application; and

3:   Make logical, informed business decisions.