COLLEGES OF APPLIED SCIENCES

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BComm

Bachelor Of Communication

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The Degree Programme of Communication Studies at the Colleges of Applied Sciences, offer both insightful academic study of the media and preparation for professional careers in print, broadcasting, new media, advertising, and public relations.

The mission of the Communication Programme is to provide high quality curriculum which meet the national and regional employment needs and prepare students for graduate studies and lifelong learning. Graduates of communication studies have the knowledge and can demonstrate the abilities necessary to engage in their disciplinary fields, and contribute to Oman’s economy and society.

The BCS degree was the first communications degree introduced in New Zealand and has been an outstanding success in the fifteen years since it started. It brought together the expertise from one of the country's oldest journalism schools and a school of public relations and business communications. The Bachelor of Communication Studies degree closely follows the Communication degree from the Auckland University of Technology.

Description of the Degree Programme

At the undergraduate level, the Degree Programme of Communication Studies presents students with an integrated curriculum founded upon principles of intellectual and cultural pluralism, interdisciplinary, innovation through collaboration. The undergraduate study develops communication literacy, teaching important theories and concepts. The Colleges of Applied Sciences under the Ministry of Higher Education, offering Communication Studies are based in Nizwa, Salalah and Sur. CAS, Nizwa is the Centre of Specialisation, followed by Salalah and Sur as the Co-centres of Specialisation. The following majors are offered by the Centre and Cocentres of Media Studies in Nizwa, Salalah and Sur respectively:

Digital Media
International Communication
Journalism
Public Relations
Media Management
Advertising

Digital Media

CAS is the pioneer in Oman in offering this major to students in this region. The courses explore the practical and conceptual competencies in the production of interactive media, which includes the production of text, audio, still and moving image, and their assembly into an interactive media piece across several delivery modes. The students will be prepared to critically assess ‘interactivity’ and
‘interface’ in relation to new media forms with a special focus on budgeting, timeframes and project management.

International Communication

This major introduces debates on the impact of media on culture and identity, globalization on media forms, how organizations shape individual and social identity, and so on. The students will learn how to evaluate the functions, uses and ethical framework of broadcast journalism in an international context. They will examine the development of digital technologies and the ethical and cultural issues affecting journalists that arises from new media forms like blogging and online news media.

Journalism

The Journalism major will look at the principles and theory of journalism practise, emphasizing basic journalism skills and formats such as structuring and developing content, researching and writing news stories for appropriate target audiences. The students will also be exposed to skills of public relations communication, news reporting, public affairs reporting and also editing and designing newspaper layouts including graphics, photos and headlines.

Public Relations

The Public Relations major will examine the theory and principles of PR with specific emphasis on common issues of business communication. It will introduce key concepts of audience analysis, strategic planning and decision-making within the context of events management, marketing, advertising and the media. The students will also explore organizational communication and communication strategies
from a business-oriented standpoint. Human resource communication is also a part of this major which deals with issues of employment and industrial relations, employer and employee rights, and so on.


Media Management

In rapid changing media industry management knowledge and skills are critical to the success of the enterprises. There is a growing need for professionals who can apply management principles in media context. The media management major combines theories of media culture, content production for different delivery channels, communication skills, project management skills, organizational knowledge and staff management principles. Creative thinking and entrepreneurial skills are emphasized. The studies provide a path to management career. The graduates can work e.g. as assistant officers or coordinators in the management departments of companies, organizations or individual projects. After work experience they can get managerial jobs.      

Advertising

The advertising major brings together the academic and professional perspectives of advertising.  It explores how advertising works in a society, especially in a developing economy, and examines the relationship between consumer behaviour and advertising. The socio-cultural aspects of advertising in the Arab world and especially in Oman are discussed. The courses also analyse the role and practises of media in advertising. The students will understand the importance of marketing research in advertising. They will learn to develop advertising strategies and campaigns. They know the production process of advertising from idea generation and copywriting to artistic and technical realization of advertisements and commercials in print and electronic media.  

Attributes and the skills of graduates

Diploma graduates having successfully completed the foundation year and the first two years of the degree, have knowledge of the scope and nature of the disciplines within their chosen field, the major issues within the field, and an understanding of the principles and theories associated with that field. They have computer literacy that enables them to use standard computer applications and to access and analyze information from the World Wide Web using common search engines. Their English language capabilities include an operational command of the English language for reading, speaking and listening with an ability to cope with overall meaning in most situations and to handle basic communication in English in their chosen field. They can use a range of established methods to solve clearly defined problems and to draw conclusions based on valid evidence.

Degree graduates have a comprehensive knowledge of their chosen field and can systematically gather, analyze and interpret data from a variety of sources. They can manage their own learning, and are equipped to keep up to date with new developments. They are adaptable and able to learn quickly how to make sound judgments and to take the initiative to resolve problems and develop sound arguments and solutions. Their English language capabilities include a good command of the language, an ability to handle complex English in their chosen field, and to understand detailed reasoning. They are equipped with a degree that will allow admission to postgraduate studies in quality universities throughout the world.

Graduates from the Bachelor of Communication Studies are expected to:

  • Have the fundamental knowledge and experience in communication that will enable them to be practicing professionals in the industry
  • Develop mastery of a major field of study that will enable them to contribute to the economic and cultural development of their country.
  • Develop and maintain technological competence to internationally recognized standards
  • Be equipped with superior communication skills, professional competence and leadership skills within an environment that nurtures ethical behavior.
  • Be able to pursue self-learning and personal development experiences through a rigorous study program, and participation in problem-solving scenarios.
  • Be able to respond creatively to client requirements and demonstrate innovative ways to meet their needs.
  • Demonstrate ability to analyze communication problems and synthesize creative solutions for them.
  • Respond creatively to the social, cultural and economic needs of the community.
  • Practice in accordance with professional and ethical responsibility.
  • Demonstrate the ability to communicate effectively
  • Critically evaluate their own performance and the work of other scholars, practitioners and communications professionals

Career opportunities

Employment opportunities for graduates are vast in both the private and public sectors.

Digital Media - Digital media graduates can find employment in electronic media (multimedia, animation, web, broadcasting) companies and advertising agencies. One can also work in PR and marketing departments of private and public corporations.  A growing field offering work opportunities for digital media professionals is education, especially elearning.    
 
International Communication - International communicators support the international efforts of governments and industries. In addition, international communicators must also be aware of cultural differences and language barriers and must possess the ability to communicate effectively in light of these differences. Graduates in these disciplines are working in the areas of journalism, broadcasting, diplomacy, public relations, research and management variously in media, governmental organizations, government and corporations.

Journalism - The graduates can find employment in newspapers, periodicals and magazines, central information services, press information bureaus, websites and broadcasting. One can also have a career as a part time employee along with any other field of work. Career options in journalism: journalists can work as editors, reporters, columnists, correspondents, writers, photojournalists, proof readers, news analysts etc. in print (newspapers and magazines) and electronic (radio, television and web) media.

Public Relations - Public relation officers can find employment in the corporate sector, public sector, government agencies, tourist agencies, hotels, banks and other financial institutions, private consultancy firms etc. Public relations specialists handle organizational functions such as media, community, consumer, and governmental relations, political campaigns, interest-group representation, conflict mediation, or employee and investor relations.

Media Management - Media management graduates can find employment from media and communication companies. The graduates can first work e.g. as officers or coordinators in the management departments of companies, organizations or individual projects. After work experience they can get managerial jobs. Media management graduates can also find employment in events management, corporate communications, human resources management and public relations.

Advertising
- The graduates can find work from advertising and promotional agencies or the marketing departments of public and private corporations.  They can also work in media companies specialized to commercial productions.

Diploma graduates

Diploma graduates should have sufficient background to enter any of these fields at a lower level which does not require the more advanced knowledge and skills expected of degree graduates.

Completion requirements

To complete the degree, students must accumulate 120 credit points at each of the four years of the programme, i.e. 480 credit points in total.

To complete the Diploma, students must complete 120 credit points at each of years and two of the programme, i.e. 240 credit points in total.

Distinctive features of delivery

The degree combines a rigorous understanding of the theories of communication, studies of the social contexts, and practical project and work-based studies working beside communications professionals.

The first two years of the four year programme contain a fairly common (core) set of courses providing the basis for all communication modes and establishing the platform from which students can chose their own future majors and specializations.

In the final year, all students engage outside of the colleges to undertake a practicum which is evaluated and assessed both by the college staff and the industry professionals concerned.


Degree Plan

Bachelor of Communication - Digital Media Major

Course List

[English for Academic Purposes (1) - ENGL1111] [IT Fundamental - INFT1001] [Introduction to Communications - COMM1201] [Arabic Language Skills - ARAB1100] [Mathematics for Communications - MATH1003] [English for Academic Purposes (2) - ENGL1222] [Introduction to Public Relations - COMM1203] [Introduction to Journalism - COMM1204] [Introduction to Media Studies - MEDA1201] [Islamic Culture - ISLM4410] [English for Academic Purposes - ENGL2111] [Interpersonal Communication - COMM2201] [Image and Sound - MEDA2201] [Applied Media Ethics - MEDA2202] [Popular Culture (1) - COMM2203] [English for Specific Purposes (2) - ENGL2222] [Media Communication & Society - COMM2202] [Introduction to Advertising – COMM3234] [Communication in Islamic World - COMM2206] [Theories of Media Communication - COMM3201] [Visual Communication - COMM3202] [Interactive Media Production - MEDA2204] [Media and Society in Oman - MEDA2222] [Omani Economy - ECON3402] [[Major Elective 1] [Issues in Media Communication - COMM3205] [Entrepreneurship - BUSN3404] [Intercultural Communication - COMM3206] [Time-based Media Production - MEDA3202] [Introduction to Research Methods - RESR2000] [Major Elective 2] [Electives Courses] [Advanced Digital Video - MEDA4203] [3D Modelling & Visualisation - MEDA4204] [Digital Media Project - MEDA4205] [Major Elective 3] [Non-CS Elective 1] [Interpersonal Skills - COMM3233] [Electives Course] [Electives Course] [Video Post Production - MEDA4212] [3D Animation - MEDA4213] [Advanced Web Media Production - MEDA4214] [Major Elective 4] [Non-CS Elective 2]


Communication Elective Courses (Arabic Minor)

[Bilingual Communication - COMM4210] [Writing for Newspaper - COMM4211] [Writing for Public Relations - COMM4212] [Writing for Radio and Television - MEDA4217] [Contemporary Arab Media - MEDA4218] [The Art of Delivery and Presentation - COMM4213]


Bachelor of Communication - International Communication Major

[English for Academic Purposes (1) - ENGL1111] [IT Fundamental - INFT1001] [Introduction to Communications - COMM1201] [Arabic Language Skills - ARAB1100] [Mathematics for Communications - MATH1003] [English for Academic Purposes (2) - ENGL1222] [Introduction to Public Relations - COMM1203] [Introduction to Journalism - COMM1204] [Introduction to Media Studies - MEDA1201] [Islamic Culture - ISLM4410] [English for Academic Purposes (3) - ENGL2111] [Interpersonal Communication - COMM2201] [Image and Sound - MEDA2201] [Popular Culture (1) - COMM2203] [Media Communication & Society - COMM2202] [Applied Media Ethics - MEDA2202] [Introduction to Advertising – COMM3234] [Communication in Islamic World - COMM2206] [English for Specific Purposes (2) - ENGL2222] [Theories of Media Communication - COMM3201] [Visual Communication - COMM3202] [Communications and Culture – COMM3203] [Media and society in Oman – MEDA2222] [Omani Economy – ECON3402] [Major Elective 1] [Issues in Media Communication – COMM3205] [Intercultural Communication - COMM3206] [Entrepreneurship –BUSN3404] [Identity and the Media – MEDA3201] [Introduction to Research Methods - RESR2000] [Major Elective 2] [International Journalism – Print – MEDA4201][Media Globalisation – MEDA4202][Communication, Organisation and Social Identity – COMM4201] [Major Elective 3] [Non-CS Elective 1] [International Journalism – Broadcast – MEDA4209][Interpersonal Skills – COMM3233][Media, Technology & Society – MEDA4210][New Media Journalism – MEDA4211] [Major Elective 4] [Non-CS Elective 2]


Communication Elective Courses (Arabic Minor)

[Bilingual Communication - COMM4210] [Writing for Newspaper - COMM4211] [Writing for Public Relations - COMM4212] [Writing for Radio and Television - MEDA4217] [Contemporary Arab Media - MEDA4218] [The Art of Delivery and Presentation - COMM4213]

Bachelor of Communication – Journalism Major

Course List

[English for Academic Purposes (1) - ENGL1111] [IT Fundamental - INFT1001] [Introduction to Communications COMM1201] [Arabic Language Skills - ARAB1100] [Mathematics for Communications - MATH1003] [English for Academic Purposes (2) - ENGL1222] [Introduction to Public Relations - COMM1203] [Introduction to Journalism - COMM1204] [Introduction to Media Studies - MEDA1201] [Islamic Culture - ISLM4410] [Interpersonal Communication - COMM2201] [Image and Sound - MEDA2201] [Introduction to Sociology – COMM2204] [English for Academic Purposes (3) - ENGL2111] [Popular Culture (1) - COMM2203] [Media Communication & Society - COMM2202] [Applied Media Ethics - MEDA2202] [English for Specific Purposes - ENGL2222] [Introduction to Advertising – COMM3234] [Communication in Islamic World - COMM2206] [English for Specific Purposes - ENGL2222] [Theories of Media Communication - COMM3201] [Visual Communication - COMM3202] [Journalism – MEDA2205] [Media and Society in Oman - MEDA2222] [Omani Economy - ECON3402] [Major Elective 1] [Issues in Media Communication - COMM3205] [Intercultural Communication - COMM3206] [Entrepreneurship - BUSN3404] [Public Relations Communication - COMM3207] [Introduction to Research Methods - RESR2000] [Major Elective 2] [News reporting – MEDA4206] [Public Affairs Reporting - MEDA4207] [Editing and Design - MEDA4208] [Major Elective 3] [Non-CS Elective 1] [Television Journalism - MEDA4215] [New Media Journalism - MEDA4211] [Interpersonal Skills - COMM3233] [Radio Journalism - MEDA4216] [Major Elective 4] [Non-CS Elective 2]

Communication Elective Courses (Arabic Minor)

[Bilingual Communication - COMM4210] [Writing for Newspaper - COMM4211] [Writing for Public Relations - COMM4212] [Writing for Radio and Television - MEDA4217] [Contemporary Arab Media - MEDA4218] [The Art of Delivery and Presentation - COMM4213]

Bachelor of Communication - Public Relations Major

Course List

[English for Academic Purposes (1) - ENGL1111] [IT Fundamental - INFT1001] [Introduction to Communications - COMM1201] [Arabic Language Skills - ARAB1100] [Mathematics for Communications - MATH1003] [English for Academic Purposes (2) - ENGL1222] [Introduction to Public Relations - COMM1203] [Introduction to Journalism - COMM1204] [Introduction to Media Studies - MEDA1201] [Islamic Culture - ISLM4410] [Interpersonal Communication - COMM2201] [Image and Sound - MEDA2201] [Introduction to Sociology - COMM2204] [English for Academic Purposes (3) - ENGL2111] [Popular Culture - COMM2203] [Media Communication & Society - COMM2202] [Applied Media Ethics - MEDA2202] [Introduction to Advertising – COMM3234] [Communication in Islamic World - COMM2206] [English for Specific Purposes - ENGL2222] [Theories of Media Communication - COMM3201] [Visual Communication - COMM3202] [Journalism - MEDA2205] [Media and Society in Oman - MEDA2222] [Omani Economy - ECON3402] [Major Elective 1] [Issues in Media Communication - COMM3205] [Intercultural Communication - COMM3206] [Entrepreneurship - BUSN3404] [Public Relations Communication - COMM3207] [Introduction to Research Methods - RESR2000] [Major Elective 2] [News Reporting - MEDA4206] [Corporate Communication - COMM4203] [Communication Strategy - COMM4204] [Major Elective 3] [Non-CS Elective 1] [Human Resources Communication - COMM4207] [Public Relations Practice - COMM2404] [Interpersonal Skills - COMM3233] [Knowledge Management - MANG4402] [Major Elective 4] [Non-CS Elective 2]

Communication Elective Courses (Arabic Minor)

[Bilingual Communication - COMM4210] [Writing for Newspaper - COMM4211] [Writing for Public Relations - COMM4212] [Writing for Radio and Television - MEDA4217] [Contemporary Arab Media - MEDA4218] [The Art of Delivery and Presentation - COMM4213]

Bachelor of Communication - Media Mangement Major

Course list

[English for Academic Purposes (1) - ENGL1111] [IT Fundamental - INFT1001] [Introduction to Communications - COMM1201] [Arabic Language Skills - ARAB1100] [Mathematics for Communications - MATH1003] [English for Academic Purposes (2) - ENGL1222] [Introduction to Public Relations - COMM1203] [Introduction to Journalism - COMM1204] [Introduction to Media Studies - MEDA1201] [Islamic Culture - ISLM4410] [Interpersonal Communication - COMM2201] [Image and Sound - MEDA2201] [Introduction to Sociology - COMM2204] [English for Academic Purposes (3) - ENGL2111] [Popular Culture - COMM2203] [Media Communication & Society - COMM2202] [Applied Media Ethics - MEDA2202] [Introduction to Advertising – COMM3234] [Communication in Islamic World - COMM2206] [English for Specific Purposes - ENGL2222] [Theories of Media Communication - COMM3201] [Visual Communication - COMM3202] [Communication, Organization and Creative work - COMM3204] [Media and Society in Oman - MEDA2222] [Omani Economy - ECON3402] [Major Elective 1] [Issues in Media Communication - COMM3205] [Intercultural Communication - COMM3206] [Entrepreneurship - BUSN3404] [Organizational Structure and Behavior - COMM3208] [Introduction to Research Methods - RESR2000] [Major Elective 2] [Cultural Policy Analysis - COMM4206] [Corporate Communication - COMM4203] [Communication, Organization and Social Identity - COMM4201] [Major Elective 3] [Non-CS Elective 1] [Human Resources Communication - COMM4207] [Managing Creative Projects - COMM4208] [Interpersonal Skills - COMM3233] [Communication Issues for Managing in the Creative Industries - COMM4209] [Major Elective 4] [Non-CS Elective 2]

Communication Elective Courses (Arabic Minor)

[Bilingual Communication - COMM4210] [Writing for Newspaper - COMM4211] [Writing for Public Relations - COMM4212] [Writing for Radio and Television - MEDA4217] [Contemporary Arab Media - MEDA4218] [The Art of Delivery and Presentation - COMM4213]


Bachelor of Communication – Advertising Major


Course List

[English for Academic Purposes (1) - ENGL1111] [IT Fundamental - INFT1001] [Introduction to Communications - COMM1201] [Arabic Language Skills - ARAB1100] [Mathematics for Communications- MATH1003] [English for Academic Purposes (2) - ENGL1222] [Introduction to Public Relations - COMM1203] [Introduction to Journalism - COMM1204] [Introduction to Media Studies - MEDA1201] [Islamic Culture - ISLM4410] [Interpersonal Communication - COMM2201] [Image and Sound - MEDA2201] [Introduction to Sociology - COMM2204] [English for Academic Purposes (3) - ENGL2111] [Popular Culture - COMM2203] [Media Communication & Society - COMM2202] [Applied Media Ethics - MEDA2202] [Introduction to Advertising – COMM3234] [Communication in the Islamic World – COMM2066] [English for Specific Purpose - ENGL2222] [Theories of Media Communication – COM3201] [Visual Communication – COMM3202] [Copywriting – COMM3235] [Media and Society in Oman – MEDA222] [Introduction to Research Methods – RESR2000] [Major Elective 1] [Issues in Media Communication – COM3205] [Intercultural Communication – COMM3206] [Entrepreneurship – BUSN3404] [Advertising Research – COMM3236] [Omani Economy – ECON3402] [Major Elective 2] [Advertising Strategies and Campaigns – COMM3237] [Advertising and Society – COMM4215] [Design for Advertising – DESN4321] [Major Elective 3] [Non-CS Elective 1] [Advertising Management – MANG4403] [Interpersonal Skills – COMM3233] [Advertising Production – COMM4216] [Advertising Project – COMM4220] [Major Elective 4] [Non-CS Elective 2]

Communication Elective Courses (Arabic Minor)

[Bilingual Communication - COMM4210] [Writing for Newspaper - COMM4211] [Writing for Public Relations - COMM4212] [Writing for Radio and Television - MEDA4217] [Contemporary Arab Media - MEDA4218] [The Art of Delivery and Presentation - COMM4213]


Elective Courses for Bachelor of Communication

Information Technology

[Foundations of Digital Technology - INFT1002] [Introduction to Web Development - SFDV1000] [Web Development - SFDV2001] [Principles of Information Systems - SFDV2002]

International Business Courses
[Business Communication & Public Relations - BUSN 3403] [International Marketing - MRKT4401] [Strategic Management - MANG4401] [International Human Resource Management - MANG3401] [Introduction to Management - MANG2401] [Marketing - MAKT2401]

Design Courses
[Design Portfolio - DESN2302] [Drawing Skills - DESN2308] [History, Culture, Context (1) - DESN2306] [Computers for Design (1) – DESN1303] [Illustration - DESN3308] [Photography - DESN3310] 

 

Last Updated on Tuesday, 27 August 2013 14:18
 


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